Spotlight on Jack McKenna

In our company apprenticeships play a huge role in developing future talent, equipping individuals with the skills and experience needed to thrive in this industry.

By investing in apprenticeships we foster innovation, support career growth, and help bridge the digital skills gap – as well as making sure we have a strong and diverse workforce for the future. We spoke with Jack, an Outside Broadcast Engineer from our TV Outside Broadcast Engineering Field Team, about his remarkable journey from apprentice to professional in the media and entertainment industry.

Can you tell us about your journey from being an apprentice to your current role?

I joined BT in 2016 as part of the apprenticeship program in the Outside Broadcast department. I spent three years shadowing colleagues and learning onsite or in the workshop, with occasional courses to understand broadcasting and equipment. Most learning came from real-life events.

I also focused on coursework, with monthly trips to Yarnfield Park for BTEC studies. Over time, my fellow apprentices and I took on independent tasks based on our competency. Towards the end of the apprenticeship, we started handling our own broadcasts, gradually taking on more responsibility. Since then, I've continuously built my knowledge and had to adapt to new technologies.

How has the industry changed since you started, and what trends do you see shaping its future?

Because remote working has become such a big thing over the last five years, we’re seeing an increased need for data services and different ways of distributing content. That’s likely to continue, so it’s essential we have strategies in place for effective remote working.

 
We’ve expanded the use of our onsite cabinets which provide more unmanned services and increased our responsibilities. It’s so important now to really understand the infrastructure of these cabinets and our wider network. 
 
AI has had a significant impact on tech businesses too. It’s essential to embrace AI to stay competitive, but human interaction is also crucial, to avoid communication barriers and alienation. So, I think the future of our industry will involve balancing new technologies with a human touch.

Were there any key moments or turning points in your career that significantly affected your growth?

Initially, when I first joined, I had no technical background and was introduced to a world I knew nothing about. I had to adapt to that and find ways to learn and form a foundation to build my knowledge. Towards the end of my apprenticeship, I knew I’d soon be taking full responsibility for my own broadcasts. Dealing with the pressure that came with the transition from apprentice to engineer was significant. Most recently, I’ve taken on the responsibility of helping new employees. It’s been rewarding taking on more of a leadership role, to assist them and help build their understanding of both the technical and day-to-day aspects of the job. It’s hopefully helped them settle in and feel comfortable in a department that operates in a unique way.

What are you most proud of in your professional journey?

I’m proud of contributing to many high-profile broadcasting events and seeing the immediate impact of our work. Overcoming obstacles and successfully completing challenging events, like the Queen's funeral, Euro24 and major sporting finals are personal highlights. I am also proud of our team's reputation for reliability and the trust our clients place in us to deliver on time, and effectively.

I also take pride in the skills and knowledge I've gained along the way. These experiences have enhanced my professional capabilities and reinforced the importance of teamwork and perseverance in achieving success.

What do you think are the most important qualities for someone to succeed in the media and broadcast industry?

Dedication and a genuine interest in learning are essential, especially if you’re starting without prior experience. You won’t pick up everything overnight, and it may take some time before you feel comfortable with your knowledge and can perform tasks independently. But having patience and a willingness to learn will certainly smooth the process and make your daily training more enjoyable and rewarding.

Another important quality is taking control of your own learning and development. If you feel you could benefit from learning more about certain areas of your job, don’t hesitate to highlight this and look for opportunities to improve. Asking questions, taking notes, recognising your shortcomings and working to address them will serve you very well.

What advice would you give to someone who is just starting out as an apprentice in this industry?

Firstly, be honest about what you know and don’t know. It’s better to be upfront and ask questions, even if the answers seem obvious. Don’t put too much pressure on yourself initially.

Secondly, volunteer for tasks that challenge you and push you out of your comfort zone. Some of the best experiences come from trying new things.

Finally, be friendly and offer help to others. It makes work more enjoyable and helps you develop your skills. Building good relationships with colleagues will make your time at work easier and more rewarding.

Find out more about careers at bt.com/careers