After gaining the broadcasting rights for the ICC T20 World Cup Cricket 2021, VOA’s senior manager of engineering operations, Rushan Senanayake, faced a problem. How to deliver the broadcast to Sri Lanka? India’s Star TV presented two operational options for receiving the video feed: via satellite or through the BT Tower. As time was running short, the satellite option proved impractical both from a technical and regulatory perspective. It would take too long and cost too much for the business to buy the receiving devices before the cricket began.