Because BT Media & Broadcast have a proud history of delivering world ‘firsts’, we did it again at IBC 2016 when we worked with Ericsson and BT Sport to screen the first-ever live demo of a high efficiency video coding (HEVC) contribution link, used in delivering 4K ultra-high definition television (UHDTV).
Using our new links truck and the high performance single-slice HEVC link, we broadcast two live rugby matches on BT Sport in 4K ultra-high definition during Round Two of the AVIVA Premiership.
Mark Wilson-Dunn, Vice President of M&B said: “We’re delighted to be using Ericsson’s state of the art encoding/decoding equipment for our 4K broadcast at IBC. The combination of the new equipment with our new UHD links truck will deliver unbeatable high-quality sports footage to viewers at this year’s event.”
In recent IBC exhibitions, we’ve played an important role alongside Ericsson:
In 2013 we produced the world’s first multi-camera production of a sporting event, displaying it live in a 4:2:2, 10-bit resolution, 4K UHDTV signal at 60 frames per second using AVC.
In 2015, BT Sport and Ericsson announced that they’d work together to launch the UK’s first UHDTV channel.
Elisabetta Romano, Vice President and Head of TV and Media at Ericsson said that “this demonstration shows we can drive better quality, operational simplicity and bandwidth efficiency, giving far greater cost-efficiencies in UHDTV delivery by contributing all the video content in a single slice”.