The Media Production Show (MPS) was back for its second year this June and our Media & Broadcast team were there again to showcase our key capabilities, especially our online broadcasting solution, BT Media Stream. As well as welcoming lots of people to our exhibition stand, we were excited to deliver a seminar session. Keith Bristow, our Head of Strategy at Media & Broadcast, was joined by Abi Hemingway, Director at Jackshoot and Tom Nelson, Creative Producer at the Royal Opera House, to discuss the power of live on social media and how to successfully deliver broadcast quality content to the online world.
With social media a key part of today’s society and the ever-growing use of live streaming, there’s a huge opportunity to create interaction and excitement amongst viewers and consumers. There was a fantastic level of interest in the session, and the seminar theatre was overflowing with people. We went through two major events (World Ballet Day for Royal Opera House and London Fashion Week) that were delivered using BT Media Stream.
How was World Ballet Day born? Tom Nelson explains that the Royal Opera House had built up a successful social media following back in 2012 by broadcasting live rehearsal footage.