Our Media & Broadcast team are celebrating after scooping an award at the IABM Broadcast and Media Awards (BaMs™) which were held at this year’s IBC event in Amsterdam. It follows on from a series of prestigious industry accolades over the years and our trophy takes proud place on the mantlepiece next to our Emmy® Award.
Our Media Workflow Connect (MWC) solution – an on-demand network service which provides immediate high-speed links to media and production companies – was recognised under the ‘Connect’ category at the BaMs. The flexible solution has been specifically designed to support the industry’s project-based ways of working and the move to cloud services, while lowering network costs at the same time.
The independent panel of judges – who were looking for industry ‘game-changers’ in the media and broadcasting sector – selected us as one of the winners across ten categories.
The judges credited us for the way in which our MWC solution is packaged, as well as the overall business model, stating:
“Connectivity is one of the biggest challenges in adopting cloud and remote working. BT’s solution goes a long way to addressing some of that, and providing connectivity ‘on-demand’ to suit the project-based nature of productions. The real innovation here is in the packaging and the business model – and that’s an area that many vendors would be wise to focus on more.”