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Media & Broadcast

Nurturing talent at Media & Broadcast

BT is well-known for its apprenticeship scheme, giving people the opportunity to earn a salary, work alongside experienced BT colleagues, gain specific skills and work towards a professional qualification. Media & Broadcast have been exceptionally lucky with their latest apprentice, Callum Elsdon.

Why choose an apprenticeship?

Most people will answer that they undertake an apprenticeship to ‘earn and learn’ but for Callum, “it’s so much more than that.” The scheme he’s on allows him to study part time for a full BSc (Hons) Degree in Networks or Software at Ravensbourne University in North Greenwich. Fully funded by BT, the degree is equivalent to a degree studied in the traditional way, meaning Callum will finish fully qualified and filled with knowledge, insight and experience a traditional student won’t get.

Gaining the right experience
This is a key part of our BT apprenticeships and one fully appreciated by Callum: “One of the key challenges in the job market is standing out – graduates may have a fantastic degree but often lack experience. An apprenticeship with BT solves this conundrum.” After his first year, Callum has made valuable connections and experiences to help progress his career in the broadcast and technology industries. Something that money or a degree can’t buy. On top of that, it also provides the opportunity to work for a highly respected multi-national corporation while receiving a competitive salary and fantastic working perks. Callum will be able to finish the scheme with no student debt, a full degree, a career and four years’ worth of valuable experience.

Day to day role
As part of the apprenticeship scheme, Callum changes roles every six months to gain exposure and experience of different elements of the business. Previously he had worked in a technical capacity in the platforms support team, helping employees and external customer to utilise our broadcasting systems and software. Now, as part of our Media & Broadcast team, he is seeing the business from a commercial perspective, in particular, helping our marketing team. He’s contributed to this article (“of course I have”) to give an insight into the life of an apprentice here at Media & Broadcast.

Appreciating the industry
Other than what goes on day to day, Callum volunteers for many opportunities such as charity events and community work. Last year he volunteered at BT Tower to take donations for BT’s wider Children in Need fundraising campaign. There are also many events and visits to attend, such as the BBC at Media City UK in Salford as well as Google and Sky’s headquarters in London. There are also internal visits to other BT sites such as Madley Earth Station and the BT Sports Studios. Not to rest on his laurels, Callum is also the ‘London regional co-lead for the Apprentice Network’, organising events for all BT, Openreach and EE apprentices to attend opportunities to meet senior leaders or social events – “combined, it gives us a wider context and understanding of how the technology and broadcast industries operate.”

Getting to know you
Before arriving here, Callum studied History, Politics and IT A Levels. “I love technology and how immersive it can be but I’m also a bit of a politics boffin – with Brexit and the election of Trump, I’ve been in my element the past couple of years!” Fun fact, Callum was once on Question Time. He got his 30 seconds of fame, we got a celebrity apprentice in our midst.

The future?
Callum says he’s “still got far more to learn and discover both about myself and where I want to go in the future. I feel that being in a massive multi-national like BT and in the dynamic area that is TV & Broadcast – I’ve realised that this is the industry and part of the business I want to work in.”

We’ve been exceptionally pleased with having Callum in our team and hope that he’ll come back to us. Whatever he does, we know he’s destined for great things.

Find out more about our apprenticeships
Our apprenticeship schemes are great ways to learn about the industry while gaining a qualification at the same time. With a range of programmes available and different qualification levels, it’s a perfect opportunity to gain vital experience and come away fully qualified, without racking up debt. If you know anyone looking to kick start their career, send them our way.

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