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Join us at this year’s IBC

13 – 17 September

RAI Amsterdam

Stand O.D02

Each year, IBC demands the best in innovation, leadership and the pooling of great ideas. And that’s why we’re showcasing the best that BT has to offer. Alongside BT Sport, EE and our technology and innovation teams, we’ll give you a glimpse into the future of broadcast. Use our customer code (21967) to get your free pass and we'll see you there.


See it for yourself

Come and meet our team throughout IBC. Each day we’ll have a full programme of events, including live sports broadcasts, keynote panel sessions, networking drinks and much more. Plus, test your driving skills with our MotoGP fastest lap challenge, and be in with a chance to win some amazing prizes.

Take a look below for more details and register to secure your place

Drinks and networking image


Drinks and networking 


Don't let Friday 13 spook you! We'll be kicking off the show with a drinks reception on our stand from 4pm (CET). It's a great chance to meet members of our team, plus peers and friends from across the industry. Join any of our three sessions for a beer, watch some live action on BT Sport including the Moto GP from San Marino, and try your hand at our MotoGP fastest lap challenge too.


Dates and times

Friday 13 September, 16:00 – 18:00 (CET)

Saturday 14 September, 16:00 – 18:00 (CET)

Sunday 15 September, 17:00 – 18:00 (CET)

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Live screenings: 4K HDR with Dolby Atmos


Join us on Saturday 14 for an exciting afternoon of live sporting action. BT Sport will be broadcasting the highest ever quality live English Premier League match in history, between Liverpool FC and Newcastle United - in 4K HDR with Dolby Atmos. Putting his new BT Sport punditry skills to the test, Robin van Persie will be providing some match-analysis and will be available for autographs and photographs.


Dates and times

Saturday 14 September, 13:30 – 15:15 (CET)

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Live screenings: 8K sports broadcast


Continuing on an afternoon of live screenings, we’ll be making history with one of the world’s first live 8K broadcast. Come and see the Gallagher Premiership Rugby 7s tournament taking place in Northampton, England, in the highest quality yet.


Dates and times

Saturday 14 September, 16:00 – 17:00 (CET)

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Keynote panel: Next generation formats


We’ll be holding a Q&A panel to explore ‘next generation formats’ such as 4K, HDR, next-gen audio, 8K and VR. It will be compered by leading industry analyst Paolo Pescatore and you’ll hear from speakers including Jamie Hindhaugh (COO of BT Sport), Rob France (Head of Home Content Engineering at Dolby), Yoeri Geutskens from the UHD Forum and our Head of TV Outside Broadcast, Dominik Wrona.


Dates and times

Saturday 14 September, 13:00 – 13:30 (CET)

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Keynote panel: 5G-enabled remote production


See live 5G-enabled remote production in action. Then join us for a Q&A panel as we delve into themes such as the tests and trials that BT has completed to date, industry best practice and the 5G developments coming to create a true broadcast grade network. Compered by Paolo Pescatore, with speakers including Matt Stagg (Director of Mobile Strategy at BT Sport), Ian Wagdin (Senior Technology Transfer Manager at BBC), Michael Perry (Story Editor & Producer, EndemolShine), and our Lead Propositions Manager, Alison Hutchins.


Dates and times

Sunday 15 September, 16:00 – 17:00 (CET)

Don’t miss out on our other exciting experiences

4K 4Charity Fun Run breakfast

We’re excited to be officially supporting this year’s 4K 4Charity Fun Run. Football legend Robin van Persie, BT Sport’s newest signing will be will be on hand to welcome and energise everyone as they arrive at the start. Plus, he’ll be joining our team of runners to complete the course. All runners are invited to our stand for a well-earned coffee and breakfast snack, where you can meet, greet and pose for selfies with the former Netherlands star. Register to join us.

MotoGP fastest lap competition

See how BT Sport are working with world class partners for OTT. Watch live MotoGP racing screened through a range of devices via BT Sport’s big screen app. Plus, take part in our fastest lap competition, for a chance to win a pair of grandstand passes at a European MotoGP race of your choice or an English Premier League match. Terms and conditions apply.

Personalised live sports viewing

We’re bringing some of BT’s latest broadcasting innovations to IBC with us this year. Visit the Research zone and you’ll be able to chat to experts from our Applied Research team, who are based at our world-famous Adastral Park facility in the UK. They’ll be able to show you how it’s possible to deliver a superior live immersive sport viewing experience using an 8K, 360-degree video production chain and cloud tiled streaming delivery technologies. Or explore a new approach to sports broadcasting using Object Based Broadcasting, enabling a personalised experience for viewers on any device. 

Breathe new life into your broadcasts

With our market-leading network, we can help you deliver content to audiences across the world, quickly and easily. And we know, we’ve been doing it for over 100 media organisations, using the BT Tower, Europe’s largest Media Market Exchange, to carry over 100,000 broadcast hours each week. As one of the largest TVOB providers in the UK, we’re also uniquely positioned to deliver more live events in UHD to more customers than any other supplier.

We have the power of BT behind us, which makes us one of the few organisations to offer a truly global integrated broadcast network, design and management solution. We can take viewers straight to the heart of sport, with immersive viewing experiences. We can take your content to where you want it to go, in the best quality possible.

Let us know what you want and we’ll show you how we can deliver it.

Book some time with us

Want a one-to-one meeting with our experts? We’ll be there to answer any questions you have about our products and services. Just let us know when’s good for you.


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