We're pleased to announce our association with Viacom18, one of India's fastest growing entertainment networks. From 14th February, Viacom18 is bringing its flagship Hindi general entertainment channel, COLORS, to SKY TV subscribers in UK in High Definition (HD) format. BT Media & Broadcast will manage the channel's distribution into London’s BT Tower via our dedicated, high capacity Global Media Network (GMN), and fully manage the uplink and downlink of the signal to and from the satellite which will beam the channel into people's homes.
COLORS is renowned in India and other markets around the globe for its Indian adaptations of popular UK entertainment formats like Big Brother and Dancing with the Stars. Its availability in HD marks the first time that Viacom18 has brought HD content to the UK market. This move is expected to not only attract new viewers but also enhance the overall viewing experience for its existing UK audience. Viacom18 broadcasts more than 36 channels in India, including some of the top performing channels such as COLORS, MTV, Rishtey, etc.
Commenting on the HD feed, Sudhanshu Vats, Group CEO, Viacom18 said, ''Over the past few quarters we have been focused on accelerating the expansion of our global footprint. Our maiden association with British Telecom will take our flagship channel COLORS HD into the homes of SKY TV subscribers, providing them with access to not only the best of Indian content but also an enhanced viewing experience.''
Adding further, Raj Nayak, CEO – Hindi Mass Entertainment, Viacom18 said, ''The quality of the viewing experience is so much better in HD, offering customers a more compelling and higher quality viewing experience. With COLORS introducing HD feed in the UK market, we are looking forward to a deeper connect with not only the viewers in the region but also the advertisers.''
Commenting on the launch of the HD feed, Anuj Gandhi, Group CEO – IndiaCast, said, ''COLORS UK has been providing quality content options to audiences in the UK for over 7 years. Our partnership with SKY and BT for the launch of the HD feed is testimony to our commitment towards showcasing top-notch video quality to viewers, making COLORS UK HD the top-of-mind entertainment destination for viewers.''