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Media & Broadcast

BT works with Softbank to expand reach of its media network

BT and Softbank Mobile Corp., Japan’s leading provider of fixed and mobile media services, announced an initiative to expand the reach of Softbank’s terrestrial networks to Europe, USA, Latin America, Africa and Asia.

The partnership will also allow BT’s Media & Broadcast division to connect customers to Japanese broadcasters. Broadcasters, rights owners and media distributors will have unrivalled access to network, satellite, compression and conversion services for all their distribution needs. They will also be able to take advantage of permanent and occasional use broadcast network services from either the BT Tower video switch or BT’s broadcast insertion points around the world.

Our Global Media Network (GMN) is already supporting Softbank’s high-capacity backbone network between USA, Europe and Japan, and the two networks will interconnect at the BT Tower in London.

Our GMN has points of presence (PoPs) in more than 20 international media cities worldwide, and with access to these locations, Softbank can extend the reach of its broadcast and media services to media customers operating in Europe, Africa, the U.S and Asia. From these PoPs, we have extended our media presence directly into customer facilities in Los Angeles, New York, Rome, Paris, Sydney, Amsterdam, Toronto, Rio, Singapore, Honk Kong, Kuala Lumpur and Mumbai.

Mark Wilson-Dunn, Vice President of BT Media & Broadcast said: “Our relationship with Softbank gives BT’s global media and broadcast customers even better access to consumers in Japan, and it allows our mutual customers to enjoy services across both networks as if they were a single provider. BT’s Global Media Network is the market-leading, dedicated network for delivering crisp, clear, uninterrupted high-quality content.”

The aim of the initiative is to provide a simple solution which should appeal to those who work within major media events.

This agreement is another strategic development designed to enhance our global delivery infrastructure. This collaboration expands our ability to deliver a wider range of services from more PoPs, offering optimal flexibility, reliability and cost efficiency.

Shingo Noguchi, Director Video & Contents Department, Softbank Mobile
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