BT Media & Broadcast had a large stand in the Outside Exhibition area at this year’s International Broadcasting Convention (IBC) in Amsterdam. It was a great opportunity for us to showcase our brand new UHD-capable fibre/satellite hybrid links truck and the powered cabinet we’ve installed at every Premier League football stadium. We were warmly welcomed by customers, suppliers, and press from around the world and attracted lots of interest in our live demonstrations and keynote panels.
BT Media & Broadcast have a proud history of world firsts in everything from HD transmission and MPLS-based broadcasting to software based digital media workflows and beyond. At IBC, we made history again as our team made another first by showcasing the first live sporting event transmitted in 4K using brand new Ericsson HEVC encoding technology over fibre. And because we can’t rest on our laurels, the next day we did it again but this time over satellite.
Over the course of the week - long event, our team of focussed sales, product, technical consulting, design delivery and operational people took the time to meet our existing customers, as well as new people who we’re looking forward to work with, and show them our latest capabilities, especially in the TV Outside Broadcast space.